MACY'S HERALD SQUARE 2018

I worked on this project as a producer for Standard Transmission Productions. We were contracted through Macy's to build the iconic Holiday Windows.​ My job was to manage the budget, timeline, and follow through for the rendering and concepts, architectural designs, fabrication, installation, and strike. Its a huge project that involves 50+ artists and thousands of hours of labor!

For these windows, we created Sunny the Snowpal, an adorable snow-astronaut on a quest to help repair Santa's malfunctioning sleigh and save Christmas! Sunny became so popular, she was even made into a plush toy AND a parade balloon in the 2018 Macy's Thanksgiving Day Parade. 

Additionally, the 2018 windows featured an interactive video game that actually made the set pieces move! This cutting-edge game engaged more than 30,000 players during its 6-week runtime.