Macy’s Herald Square Holiday 2019

We asked our audience to believe in the magic of the holidays.

Hundreds of hours and and thousands of lights helped us to tell the story of Santa Girl. A young believer, she wished to grow up to be Santa. Against all odds, she got her wish and learned to that it is better to give than to receive.

This set of windows featured several technology integrations. We created a kaleidoscopic window featuring a selfie-cam that allowed customers to see themselves in the window. We also created a sleigh game in which children could steer Santa’s sleigh using an actual steering wheel and pedals! Accompanied by physical houses moving at a birds-eye view, we seamlessly integrated analogue and digital elements. Finally, we created an adorable jumbo doggy with a magical nose! With one touch, onlookers could trigger a light show.

We took home the platinum pave award for best windows.